Success Blogging & Marketing with Felice Gerwitz and Jimmie Quick Episode 17
Do you want successful blogging and marketing advice? In this episode, we take a look at what it takes to be a success in regard to your online presence with a featured conference speaker, Jimmie Quick, and Felice Gerwitz
Thanks to our sponsor — The Ultimate Christian Communicators Conference
Jimmie Quick began as a blogger. She was a stay-at-home mom who was homeschooling my daughter. She was living abroad and serving as a missionary in Asia. She had just started blogging and over time it grew and grew and grew. When her daughter was in high school pretty much an independent learner, I was making a full-time income, working full time from home, doing marketing in the homeschool niche. She is very thankful for being able to work at home and help companies that I really believe in. I believe
Here are Jimmie Quick’s Featured Conference Topics.
Successful Blogging and Marketing Begins with a Blog
Jimmie shares that so many people that begin to share their message with the world start with blogging because it is a low cost platform.
- It’s a great way to extend your reach.
- It’s for people who love to write and would like to do it daily
- Even if you have begin small there is always room for improvement.
- Blogging allows you to have an audience.
- It can begin with your life experiences.
- Remember to connect with your audience.
Marketing:
- The language of blogging is also what slows people down.
- Understand the anatomy of a perfect blog.
- Understand SEO (search engine optimization)
- It is important to understand social media. The key ones for bloggers are Pinterest, Facebook and other social media platforms.
- Learn how to use email marketing.
- Keep an editorial calendar.
- Weekly posting is the minimum for a blog.
- Outline with purpose. Not just random ideas but a deliberate plan based upon keywords that you want to be found for in a search.
The Power of Email Marketing
Email marketing is important and Jimmie will discuss leveraging the power of email marketing.
- Get a vision for building and then nurturing a list and then what to do with those people.
- The secret sauce of this talk is going to be auto-responders. Some people call them drip campaigns.
- The importance of follow-up
- A subscriber is like “milk” not “yogurt.”
It takes a mind shift that a lot of people, especially Christians really struggle with because they don’t want to appear pushy. They don’t want to be salesy, but yet they have a business, they want to sell something, they want to reach the world with their message and they know that the worker is worthy of his wages and they want to get paid for this thing, but they are afraid to ask for money. They’re afraid to put a price on it. And, and the, so it’s really these issues about money and value and being pushy and being salesy. So we’re going to really delve into that and see why. If you have a message that you need to be, you need to push through your fear of being, pushing it, pushy and you need to get it out there. You are not harming people or offending them.
It is a mind shift and I think you know, once you grabbed onto these principles and you really absorb them and then you just start looking at your ministry slash business through these lenses everything becomes clear, the path becomes clear and you understand, ah, this is what I need to do next. And hopefully, that’s what all of the attendees at this convention conference are going to leave with. You know, a clear vision of these are the next steps I need to take.
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