Episode 12–PR and Marketing for the Female Entrepreneur
More than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017. Women-owned firms (51% or more) account for 39% of all privately held firms and contribute 8% of employment and 4.2% of revenues. Yet studies have shown that female business owners tend to be tentative about investing in the PR and marketing aspect of their business.
Special guest, Lizbeth Dison, who is the owner of Shiny, Inc., a boutique public relations firm, has over thirty years experience in marketing and communications, with a history of positions at Fortune 500 companies like Disney, Comcast, AT&T, Time-Warner and Cox Communications.
She explains the differences between PR and marketing, and she shares details on how to choose the right PR firm for your business. Finally, she shares some simple tips for business owners to boost their public relations and marketing.
More about special guest Lizbeth Dison
Ms. Dison has over thirty years experience in marketing and communications, with a history of positions at Fortune 500 companies like Disney, Comcast, AT&T, Time-Warner and Cox Communications.
Lizbeth decided to strike out on her own and launched Shiny Inc. LLC, a boutique public relations agency serving unique clients with specialized needs. Shiny’s current clients include fantasy authors, sci-fi and fantasy conventions, performing arts venues, non-profit organizations, and a company specializing in staffing and training for the nuclear power industry.
Earlier this year, Shiny Inc. launched ‘Our Town DeKalb’, a hyperlocal publication serving up news and events for the Tucker-Northlake-Smoke Rise community.
Helpful Resources
10 Questions to Ask Before Hiring a PR Firm
How to Boost Your Digital Marketing With PR
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