Learning At Conferences

Learning at Conferences | Are you ready? Cindy Rushton's back! Learning at conferences is important but so much more important if it is live! Join Felice Gerwitz and Cindy Rushton as she shares! | #podcast #christianpodcast #christianconferenceLearning At Conferences Episode 20 – with Cindy Rushton

Are you ready? Cindy Rushton’s back! Learning at conferences is important but so much more important if it is live! Join Felice Gerwitz and Cindy Rushton as she shares what she learned at a recent event and how wonderful the connections were, and what she learned. So much great information for you!

Thanks to our sponsor – Thanks to our sponsor, Media Angels host of the Ultimate Christian Communicators Conference.

Want to connect with Cindy?

Cindy Rushton’s Website – CindyRushton.com

Facebook Page – Stepping Up To Your Call

Why attend a live conference? Learning at conferences takes center stage in person!

Here are some things that may help you!

  1. Pay ahead – it is easy to have excuses of why you can’t go.
  2. Plan effectively – take notes but plan to implement.
  3. 31-day challenge ahead of time – get your mindset right!
  4. Connections – a great way to meet people.
  5. Connections on groups such as Facebook.

Conferences, especially learning at conferences when it comes to live events are time and money commitment. When you are invested you tend to want a return on your investment and that is why you will take special care in learning, and actually using the information. Live events challenge you. They introduce you to the mindset of a winner. A winner’s mentality. Many times we want to remain humble and have humility – I get it! But it also means we must focus on succeeding and working smart!

Be sure to connect with Cindy on her Facebook group for the encouragement you need.

 

Humor and Speaking Meet Tina Levene

Humor and Speaking | Are you funny? Do you use humor and speaking as a combination that helps your audience engage and become captivated with your teaching or subject? | #podcast #christianpodcast #tinalevene Humor and Speaking Meet Tina Levene ~ Episode 19

Are you funny? Do you use humor and speaking as a combination that helps your audience engage and become captivated with your teaching or subject? Today a special guest, author, and featured speaker at the Ultimate Christian Communicators Conference, Tina Levene shares her secrets with you!

Thanks to our sponsor, Media Angels host of the Ultimate Christian Communicators Conference.

Tina Levene is a survivor! She had a traumatic childhood and has learned resiliency and strength that only can be attributed to God and her faith! She shares that after she became sober and clean in college at twenty-three years old from alcohol and drugs, she had a spiritual awakening. She believes God saved me her from money situations, nightmares, etc. and realized the love of God.

She has put all that energy into her ministry that has been active for twenty-one years! Tina is the author of five book and is passionate about encouraging others to succeed. In 2012 she started writing and journaling on scraps of paper and this ended up in her first book. Her friend, a Christian publisher encouraged her and gave her “permission to write a book” and said he was gonna publish it!

It took fourteen years to actually sit down to write this book–actually I wrote it within a couple of months and it was published.  It was really Holy spirit driven. Tina has a great sense of humor that is very clean, and she transferred all of those gifts into her ministry. She is also an inspirational speaker. Learn how she uses her sense of humor and speaking to motivate women!

Connect with Tina Levene

Here is a complete list of Tina’s topics on the conference website here.

Tina is a featured speaker for the Ultimate Christian Communicators Conference and she is going to talk about: How to energize any audience engagement or moment.

Humor and Speaking

Here are some of the points I speak about with Tina, and she is an expert on humor and speaking.

  1. Tina loves to make people smile and laugh.
  2. Takes coordination to organize those faults and the visions because comedy is it.
  3. Her speaking is a ministry.
  4. Audience participation.
  5. Something the audience needs to hear
  6. Humor heals
  7. Allow the audience to loosen up and have a good time
  8. Audience engagement
  9. Inspires and empowers the audience
  10. Gives them the tools they need
  11. Helps them to read the audience when they are speaking

Tina will teach some of the elements to using your own brand or sense of humor and speaking to engage the audience.

 

Successful Blogging and Marketing Meet Jimmie Quick

Successful Blogging and Marketing | Do you want successful blogging and marketing advice? In this episode, we take a look at what it takes to be a success in regard to your online presence with a featured conference speaker, Jimmie Quick, and Felice Gerwitz | #podcast #wahm #blogging #christianpodcastSuccess Blogging & Marketing with Felice Gerwitz and Jimmie Quick Episode 17

Do you want successful blogging and marketing advice? In this episode, we take a look at what it takes to be a success in regard to your online presence with a featured conference speaker, Jimmie Quick, and Felice Gerwitz

Thanks to our sponsor — The Ultimate Christian Communicators Conference 

Jimmie Quick began as a blogger. She was a stay-at-home mom who was homeschooling my daughter. She was living abroad and serving as a missionary in Asia. She had just started blogging and over time it grew and grew and grew. When her daughter was in high school  pretty much an independent learner, I was making a full-time income, working full time from home, doing marketing in the homeschool niche. She is very thankful for being able to work at home and help companies that I really believe in. I believe

Here are Jimmie Quick’s Featured Conference Topics.

Successful Blogging and Marketing Begins with a Blog

Jimmie shares that so many people that begin to share their message with the world start with blogging because it is a low cost platform.

  1. It’s a great way to extend your reach.
  2. It’s for people who love to write and would like to do it daily
  3. Even if you have begin small there is always room for improvement.
  4. Blogging allows you to have an audience.
  5. It can begin with your life experiences.
  6. Remember to connect with your audience.

Marketing:

  1. The language of blogging is also what slows people down.
  2. Understand the anatomy of a perfect blog.
  3. Understand SEO (search engine optimization)
  4. It is important to understand social media. The key ones for bloggers are Pinterest, Facebook and other social media platforms.
  5. Learn how to use email marketing.
  6. Keep an editorial calendar.
  7. Weekly posting is the minimum for a blog.
  8. Outline with purpose. Not just random ideas but a deliberate plan based upon keywords that you want to be found for in a search.

 

The Power of Email Marketing

Email marketing is important and Jimmie will discuss leveraging the power of email marketing.

  1. Get a vision for building and then nurturing a list and then what to do with those people.
  2. The secret sauce of this talk is going to be auto-responders. Some people call them drip campaigns.
  3. The importance of follow-up
  4. A subscriber is like “milk” not “yogurt.”

It takes a mind shift that a lot of people, especially Christians really struggle with because they don’t want to appear pushy. They don’t want to be salesy, but yet they have a business, they want to sell something, they want to reach the world with their message and they know that the worker is worthy of his wages and they want to get paid for this thing, but they are afraid to ask for money. They’re afraid to put a price on it. And, and the, so it’s really these issues about money and value and being pushy and being salesy. So we’re going to really delve into that and see why. If you have a message that you need to be, you need to push through your fear of being, pushing it, pushy and you need to get it out there. You are not harming people or offending them.

It is a mind shift and I think you know, once you grabbed onto these principles and you really absorb them and then you just start looking at your ministry slash business through these lenses everything becomes clear, the path becomes clear and you understand, ah, this is what I need to do next. And hopefully, that’s what all of the attendees at this convention conference are going to leave with. You know, a clear vision of these are the next steps I need to take.

 

Conference Speaker Meet Meredith Curtis

Conference Speaker | Meredith Curtis attended a conference where I was a featured conference speaker. She had dreams of becoming a published author! Fast forward many years later and not only did Meredith realize her dream, but she also is a speaker herself! | #podcast #christianpodcast #becomeaspeakerConference Speaker – Meet Meredith Curtis Episode 16

Meredith Curtis attended a conference where I was a featured conference speaker. She had dreams of becoming a published author! Fast forward many years later and not only did Meredith realize her dream, but she also is a speaker herself!  In this episode learn what it takes to become a speaker!

Thanks to our sponsor the Ultimate Christian Communicators Conference – visit the website here.

Many authors would love to be a conference speaker. How does an organizer select the best speakers? It is a matter of the needs of the conference but also the information the speaker submits. If you want to attend an amazing conference sure to bring your business to the next level, listen to this show.

Meredith attended a conference seminar on writing and publishing. Her daughters brought her by my booth to introduce me to her and she purchased my book. She was so excited about writing her own curriculum that she used for her own children and others. The talk inspired her to begin her own company, Powerline Productions and print her own books! Not only that–but she hosted her own Finish Well Conferences for teens for years in her area.

When I was planning my Ultimate Christian Communicators Conference I asked several people I knew to submit talks they would like to present, and Meredith’s ideas really resonated with me.

Conference Speaker Sessions: Here are Meredith’s Sessions

  1. Prepare Your Heart to Run A Business: The first is as a believer in Jesus, she wants to do it for His glory, and it all begins with what does the Bible says about running a business. The Bible has so much to say about serving others, managing money and even investing, which really is what a business is investing for profit. I talk about how we applied Biblical wisdom to our business and also how we do that in our home. Because our home, is not a country club or an organization, it’s home.
  2. God’s Wisdom For Running A Business: Meredith ended up writing a book on Economics  to teach others about the economic cycle, and understand when to expand your business, grow it and thrive. And then there are times when the economy slows so you need to pull back, and your sales may go down. Things become more difficult and you can use that to your advantage to streamline, to cut waste and trim excess until you are ready to start expanding again. This allows you to save money for even more growth.
  3. Running A Business Debt Free: The Bible says do not despise the day of small beginnings. And I think that’s an important principle when you’re thinking about starting a business because you just start with what you have and what you can afford to spend. One of the principles is to put aside money for your next expenses and you have to think longterm instead of short term. Meredith will be sharing the seven keys to running a business debt-free at the Ultimate Christian Communicators Conference. 

Meredith and her worship team will be playing live during the conference and be on hand to pray for the attendees–if anyone would like prayers.

This conference is happening because we want to support you and your calling, whether it is to write a book, speak at a conference, have your own podcast, be a consultant or coach for others or travel the world in ministry. Whatever that is, we are here! All are welcome!

 

 

Attending Conferences

Conferences | With so much information online should you attend an "in person" conferences? In this episode, Felice Gerwitz shares how a recent and past conferences have taught her so much she can implement today. | #podcast #writingandpublishing #conferencesFive Tips For Getting The Most Our of Attending Conferences – Episode 13

With so much information online should you attend an “in-person” conferences? In this episode, Felice Gerwitz shares how a recent and past conferences have taught her so much she can implement today.

Thanks to our sponsor, Media Angels host of the Ultimate Christian Communicators Conference.

I’ve attended many conferences in my life, upwards of fifty, and at some of these, I was a featured speaker. However, in all of that time, I realized, when I was an attendee that I didn’t have a working plan of what I expected to get out of the conference. How many of you have attended a conference or even a meeting and didn’t even have paper? Maybe you thought it would be provided, maybe you thought you could borrow some, yet do you realize that is a subliminal message (to yourself) that you are not there to learn.

Are you teachable? I’ve met some people that are smart intellectually and think they can figure it out or have all the information they need, perhaps you’ve met people who do not take feedback to heart.

Just this week I attended a conference and truthfully I wasn’t attending it to learn, but to meet people and to see how this conference was run. And, I left pleasantly surprised. First, let me back up – I am pretty teachable. I love to learn and I am what I call a perpetual student. I read science abstracts if I want to learn something about a particular discovery or a study that was done, I interview people who are knowledgable in an area I think my listeners could benefit, and I am … well, a student.

So, while I wasn’t attending *not* to learn, I started off the morning sessions with a small notepad I keep in my person instead of my laptop or spiral notebook I had in the car. I listened and it wasn’t until about forty-five minutes into the sessions that I started to take notes – jotting down ideas, shaking my head and agreeing or being sparked to think of something to do later – an action point. I did go to the car after the lunch break to get my notebook to take notes. If you haven’t listened to my podcast on making connections listen to this here.

And, that is what I want to talk to you about today, how to attend a conference, a meeting or even a webinar and get the most out of it! The conference I attended was particularly for speakers but it extended to people in business, sales-people, real-estate, authors, investors, etc. One of the comments on the website before attending was to dress your best (the mantra: “dress for success”) and I decided on a lace top with one of my nicest pair of linen pants, matching purse, pearls and other jewelry. Understated but elegant. As expected, some people were in business suits, others looked nice but not dressed up. But, this request to dress up set the tone that this was serious and worthwhile.

Here are Five Tips to getting the most out of conferences.

  1. Plan to be dressed up, not over-the-top — but professional – for yourself and your mindset/ outlook more so than for others. (tell about the lady with red hair)
  2. Plan to take notes – if you have this mindset you are planning to learn. After the conference type up the notes, review action points and plan when you will implement these things.
  3. Make action points. As you take notes think about some things you can implement, even if not in the immediate future. (Box)
  4. Bring business cards. This is a must. Try to meet as many new people as possible and get their cards as well. Or, have a pad and ask for their name and email – keep in contact.
  5. Meet the organizers, thank them and be sure to complement when warranted.

One other thought – not necessarily in my top five. I am an impulse buyer. I know this about myself. I decided before attending that I would not purchase anything. Not a book, not a class on DVD and not a private consultation or even learning retreat. That doesn’t mean I won’t do this in the future, just not right now. Why? Because of my time constraints. I know myself and I know when I can and can not do one more thing. This doesn’t mean you shouldn’t go with an idea of buying. It just means to know before you attend what you plan to do!

Some of my action plans after attending this and other conferences:

  1. Create a how-to-podcast self-paced class.
  2. Create an ebook that I will first sell, and then give away as a freebie on my website.
  3. Create several marketing videos for my upcoming Ultimate Christian Communicators Conference

So, friends, I hope this has inspired you to really listen and be ready to learn when you attend a conference, webinar or even, perhaps listening to an inspiring podcast that to get the most you need to have an attitude of learning!

 

 

 

Interview Tips

Interview Tips | Do you want to be one of those guests that get invited back? Here are some interview tips to help you improve the chances of not only getting invited back but improving your reach with the podcast guests. | #podcast #writing #podcastingInterview Tips To Improve Reach ~ Episode 12

Do you want to be one of those guests that get invited back? Here are some interview tips to help you improve the chances of not only getting invited back but improving your reach with the podcast guests.

Thanks to our sponsor Media Angels – host of the conference, Ultimate Christian Communicators Conference, a one-of-a-kind in-person mentoring event to help you boost your writing, blogging, coaching or speaking.

Have you listened to a podcast and thought – wow, that guest is great, I want to learn more about them, I want to check out their website, follow them on Instagram or just connect with them? Well, if you have that is the sign of a great guest. A guest is someone who connects with the host and directs the conversation in a way that helps them shine.

Today I’ll share some of my interview tips to help you be a guest that people want to know.

An interview should be informative, teach the listener something and be engaging so that your expertise and personality shine. It shouldn’t be forced, hurried or rushed. It goes without saying that before you accept an interview you should be prepared and have everything you’d like to say in bullet point.

Do you know why you want the interview and what you plan to say? Do you have a list of questions from the host or did you provide them? Do you know if this is an audio, video, or if you need some type of special equipment?

I invite you to listen to the podcast, “Getting An Interview,” for more details on how to get an interview and best practices for that, but here is the list I use to prepare for interviews I’ll give on other podcasts.

I have a question for you. I actually have several questions and this is something that I would like you to think about if you want an interview.

  1. Do I know something about the show host? Have I listened to previous shows?
  2. Did the show host ask me for a topic? Is the topic I gave something that I feel passionate about and can use it to my advantage to show my expertise?
  3. If the show-host asked for a specific topic outside of my area of expertise, can I make it work, do I know enough to sound informative?
  4. Did I ask for a set of questions? If not, did I provide these questions?
  5. Do I know if I need special equipment (good headset or microphone) if it is on the computer? If it is call-in only, do I have a clear connection and good cell or land-line service?
  6. Do I have the number or website link? Do I have the software needed on my computer?
  7. Did you send a headshot or logo, and your bio?
  8. Do I have a call to action to the guests? Something that encourages them to connect with me. (Examples are given on the audio.)
  9. Do I have a book, blog or website and a link or landing page to send the listeners?

To be a guest you need to think quickly if the host throws you a question you don’t know. If it is something you can not answer here are some options that work:

  1. Thanks for that question, but truthfully it is outside of my area of expertise.
  2. I appreciate you asking, and I can email you those website links after this interview so that you can have it available for the listeners.
  3. That is a great question, and if your listeners connect with me on______ (Your website, Facebook, Instagram, etc.) I can share the answer there.

Any of these gracious replies will work!

What if the host says something negative and you disagree? (I’ve had this happen with a guest.)

  1. Interrupt as soon as you can to clarify your position.
  2. If it is not egregious, let it go.
  3. Correct the host kindly. Something like, “In my experience, I’ve found…” or “I can only respond to that statement based upon my own experience…”
  4. OR if you are the host – like I was, I edited that section out! (Explain some faux-pas from recent guests!)

One thing that a good guest will do that endears me quickly is to answer emails promptly. Sure, over the weekend may have a delayed response, but typically if a host asks for a headshot, a bio or other pertinent information and you lag behind getting it to them, it can make you appear unorganized.

That’s it! You are on your way to being a great guest using some or all of these interviewing tips! If you have something that would pertain to this particular podcast, reach out and contact me.

 

 

Getting An Interview

Interview | Want an interview? Well, if you are an author, have a service or sell a product this is a great way to let people from all over the world know about what you have to offer. | #podcast #writingandpublishingGetting An Interview ~ Episode 11

Want an interview? Well, if you are an author, have a service or sell a product this is a great way to let people from all over the world know about what you have to offer.

Thanks to our sponsor! Ultimate Christian Communicators Conference. Learn more here.

How Do You Get An Interview?

I’ve met people and in the course of a conversation I’ll say, “Hey, can I interview you? I’d love to interview you about ____, my audience would enjoy what you have to say!” Believe me, this happens rarely. But I am approached online often by people I don’t know.

What I have learned is people with a book, a product or a service often approach me in a way that is not going to get them an interview on my podcast and I host several! So if you have something that you want to share, this is important information for you. 

 

I have a question for you. I actually have several questions and this is something that I would like you to think about if you want an interview.

  1. Why do you want that interview? If you’re going to say, I want to make money, then that is a sure fire way to fail. I have found that if you don’t have passion-passion-and-passion, you can’t fake it and if you’re on an interview and you’re not excited about the topic and you don’t have a lot to bring to the table, it’s going to show.
  2. What do you have to share that is unique? I shared with you in a previous episode that I wrote a book on writing and publishing. What makes my book unique? It’s short. You can read it in two to four hours and it’s like having a conversation with me. It is my consultation in a nutshell. You can find it on Amazon.
  3. How can you capture the eye of someone who has a platform that you want to be featured on? If you didn’t listen to Episode Nine on Connections, go back and listen to that episode or re-listen to it and you will find the importance of catching the eye of a potential podcaster by following them on social media and connecting with them in that way. Be sure to comment and leave a nice review 🙂 All this helps.

Being unique is important. It can be as simple as taking a complex topic and breaking it down. Like I shared with you about my Information In A Nutshell book and we did this in the second book in the Information Nutshell series and that is written by a CPA who wrote Business Tips and Taxes for Writers and Bloggers. Again, a very short book that is going to be something you can access with information that is going to help you to be successful in your business.

The secret sauce in this podcast on how to get an interview is the importance of connections. (If you’ve listened to past episodes, the secret sauce is a little bit of information I’m going to give you that is so important.) This is a surefire way to be seen and to make contact with people who have a platform. For example, Jeanne Burke wrote a book called College Prep Genius.

She is the resident expert on the SAT and ACT which are important for college entrance and more importantly, scholarships. She has been on ABC, NBC, CBS, Fox News, and so many more television and radio shows. I’ve interviewed her several times and she is the walking, talking test prep genius.

Not only did I interview her, but I offered her a podcast on my network. Why? Because she was the perfect fit and her topic is high interest to my audience. So you know, a lot has been made about a pitch and I’m going to go through that in more detail at some point in another podcast. But I just want to give you a very short example of that, but before I do, I want you to be thinking about this and I’m going to ask you more questions.

More Questions!

  1. Do you “know” the person that is going to be interviewing you in the sense of you’ve listened to their show, you follow them on social media and remember the secret sauce connection?
  2. Is your message a good fit for the person’s show? I can’t tell you the number of times people contact me and they’re not a good fit.
  3. Is your message a message that’s not a sales pitch for your product or service. I received something recently from a lady and it was all about selling her book. I really wanted to interview this person, so I went the extra mile and explained to her I needed the “concept” of her product to talk about, not the product itself. She came back with really good information

If you answer these questions and you’ve answered them in a way that is giving to others, then we’re ready for the pitch. The first point is to keep it short. Again, I’ll go into this in detail on another podcast.

KEEP it SIMPLE:

You’re going to keep it simple because you have to grab the person’s attention. Remember your goal and sum it up in a sentence or two at the most, and be sure to tailor the pitch to the person. Know who is receiving your pitch and also what’s in it for me, and I don’t mean me in the sense of you,

I mean me in the sense of the person that you want to interview you, they are going to look at it and say, “Gosh, this is a great fit for my audience.” Be sure to do your research!

After you write your pitch, read it aloud. Keep it short, maybe four 50 to 600 words at the most, and if you’re going to send that in an email or if you’re talking to somebody, keep it to about 60 seconds. Really fine-tune your message because that is so important.

Eventually one of the goals of this platform is to monetize it, to make money, but friends this can’t be the main point. After a couple of years I was able to build my platform to have sponsors contact me. But, this wasn’t immediate so in the meantime

Now I have sponsorships, I have nothing against making money because it helps pay the bills–but the people I know that think podcasting is all about making dollars right off the bat are the ones that struggle.

Connect with me, and be sure to share this podcast and leave me a star rating on your favorite app!

Blogging

Blogging | Blogging is one of those online platforms that takes very little work these days to set up and begin. It is used as a platform for authors, podcasters, and people who believe they have a message that they want to share. In this episode, we will examine blogging and how this can help your online presence. | #podcast #writing #podcasting #bloggingBlogging – Episode 10

Blogging is one of those online platforms that takes very little work these days to set up and begin. It is used as a platform for authors, podcasters, and people who believe they have a message that they want to share. In this episode, we will examine blogging and how this can help your online presence.

Sponsorship – Ultimate Christian Communicator’s Conference.

Many authors are told they must have a blog with a large following to get a book contract and while there is some truth in this, blogs take time, work and good blogs have a ton of social media work that goes on behind the scenes.

Blogs crop up daily and I am sure the statistics are frightening. I can write, each podcast I create in the hundreds now are mini-blog posts. They contain the content I will share as well as some well-placed search engine optimization phrases. However, I often find it is easier to podcast than it is to write! Why is this?

Marketing. If you are going to blog you have to market. Sorry. It is a sad truth. Many blogs languish because no one knows about them. Some bloggers write to make money, they get readers by giving things away or they talk about deals with links to said deals. Then, their sites are covered with ads with pop up ads and all types of noise so that you can barely read the writing.

Are you like me with too many ideas and too little time? If you are considering a blog here is what I’d recommend you do:

Reason For Blogging:

  1. Purpose
  2. Can you write?
  3. Do you have a topic you are passionate about?
  4. Will you run out of information?
  5. How often will you post?

The technology of Blogging:

  1. Can you set up a website or will you hire this out?
  2. Are you a techie? Will you learn?
  3. How are your marketing skills?
  4. Do you have social media accounts that are for your business/blog?
  5. Will you set up an email with an autoresponder?

Do you want your blog to succeed? Here is the secret sauce of the day… you must be passionate about your topic and your topic must be original. You can not copy someone else’s blog or style and call it good enough. How many mommy blogs are out there after the Pioneer Woman made it big? I’m sure a ton of copy cat versions. Now Lee films on the Food Network has a bunch of book deals, a store and so much more. She was real, authentic, humorous and now her blog looks nothing like it first did. But that’s okay! It changed and adapted.

You can look at successful blogs and say, why is this good or why do I like this blog? In that way, you can figure out a style you can live with and that reflects the five points above. The saying if you build it they will come only works in the theatres. In real life, if you build it (aka a blog) you need to be sure your marketing is top-notch or you will be spinning your wheels.

So, here are more questions to ask:

The Bottom Line:

  1. Will writing this blog take time away from writing a book or podcasting?
  2. Will writing this blog be the perfect way to showcase my podcast, service or books?
  3. Will I enjoy writing this blog and it is a passion of mine?
  4. Will the benefits outweigh the time constraint.
  5. Do I have the social media savviness to get the word out?

If you begin a blog, stick to it. Give yourself a time limit to get it off the ground and share it with everyone. Don’t give up. Make business cards, hand it to friends, mail them to those you think will benefit. Remember the smaller your niche the better it will go, and have fun with it!

 

Connections

Connections | It's all about connections, who do you know, how can you get an interview on a podcast, how can you promote your book? Connections mean everything in the industry saturated with mediocre and many time false information about the writing and publishing industry. | #podcast #writingandpodcastingConnections In Writing, Podcasting & Publishing – Episode 9

It’s all about connections, who do you know, how can you get an interview on a podcast, how can you promote your book? Connections mean everything in the industry saturated with mediocre and many time false information about the writing and publishing industry.

Thanks to the: Ultimate Christian Communicators Conference ~ this event is for anyone seriously considering increasing their exposure as a speaker at upcoming events as well as those interested in learning from leaders in the industry! Not to be missed, the conference can be attended live or you can purchase the recorded set.

My story began backward, I had a speaking platform before I had a book. This is actually a great way to begin because when you have a book, product or service, you already have a willing and waiting group of people who are interested in buying what you have to sell. That is one reason I recommend that you begin a podcast if you have allot of information worth sharing.

I’ve worked with many people in the writing, publishing and podcasting world. I’ve met some heads of large publishing companies and learned that I’m very happy as a self-published author. As I may have shared in the past, I received and turned down a four-book publishing contract. Were there times I regretted this? Yes, but then I know that it was all for the best.

One of the introductions to a large publisher came from a friend. He was actually an author but his day job was as an investment planner. I met him at a conference after he heard me speak, liked what I had to say and we had a nice conversation at my book table afterward. He wanted to introduce me to this publisher (who was his publisher) as well as one of his clients. Connections!

Connections help us in time of need. When I had my book publishing offer and read over the contract I realized that I needed to give this company the right of refusal with any of my upcoming books. I also knew that this company had a very narrow focus and my other books would have a larger market. These were not decisions I made lightly. It helped that I could go to a friend who had signed a book deal with another publisher and compare notes. I realized that with my goal, which was to run an online platform my goals were a bit different than most.

We live firmly in the world of home, family, and schedules. For those of us who run businesses, we also live in a world of people we’ve never met, people who are dear friends, and we form many symbiotic relationships. In my online world I know many people, in fact, my Facebook feed can attest to this and there is a small fraction of my friends that I have met in real life. Yet, many of those friends and connections are real and basically in this age of technology a mouse click away.

How do we use our connections? That is the real question. Before we delve into this, I want to share what I call a “secret sauce” piece of information. I’m a cook can you tell? This information will make a difference in how others perceive you online. The secret is to be a friend before you begin asking for favors. I can not tell you all the times I receive emails from people who ask to be interviewed. Either the emails are from slick advertising companies representing these authors or product providers, or the person themselves.

I think, are we friends on Facebook. I look – no. Are we connected on LinkedIn? No. Twitter? No. Instagram? No again.

If I am not your friend on social media and you ask me something, even if you have the best product known to man out there, I’m frankly just not that interested. Interviewing takes time and work. I have to find out all about you, look at your books or service, understand a bit about your history or back story. I will in addition promote, promote, promote your interview once it is complete. Work. Lots of work.

Do you see why connections are important? I’ve had people begin sharing my posts, comment on my podcasts, or send me emails after receiving something from my mailing list. These are connections, they are people I may know or interact with. Sometimes, rarely someone sends me an email and it interests me so much I’ll ask for an interview, but that happens rarely. An interview is a favor.

Here are my top tips for making the right connections:

  1. Be sure to connect on social media. Follow them on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
  2. Do they have a podcast? Be sure you listen, comment and share.
  3. Do they have a blog? Comment.
  4. Share, share, share. DO you see them posting on social media? Share it with your friends.
  5. Give. Give. Give.

I love to read and in my spare time that is what I do! It is an escape and I try to read one spiritual book, one business book, and then one fun book. I followed my own advice and after reading a book that I received for free on Amazon Kindle, I followed the author and bought all the other books in the series. She invited in her books to subscribe to her email to get a free book, and I did. I found myself enjoying her short emails and then a request. Receive ARC (Advanced Reader Copies) to find typos etc. and in return comment on social media and where the books are sold – disclosing that I received a free copy. Since I liked the author I was in. Then, the author emailed me back (after I sent links to the reviews) surprised I wrote three different reviews. Seriously? Who would post the same review three places? Obviously, someone who doesn’t know about the importance of SEO (search engine optimization – a must for those of us who know what that means.). So, I thought why not ask, this lady seems really nice – I should interview her! And, she said yes. So, at some point, I’ll have her on this show.

Connections. They take time but they work. And, friends you will be surprised at how a seemingly benign and kind thing turns into something more!

I hope you’ve enjoyed this episode, connect with me on social media, and please follow this show, give me a star rating on your favorite podcast app, and share this episode with a friend!

Hope you plan on coming to the Ultimate Christian Communicator’s Conference so we can meet in real life! And, I hope to talk to you soon!

Author Erin Odom

erin odom authorNewly Published Author Erin Odom with Felice Gerwitz

Podcast #8

Erin Odom, author!  Hear how newly published author, Erin Odom received her first book contract. Here she discusses getting “found” by an agent who signed her to a contract at Zondervan, publishers. In this episode, Erin shares her success first in blogging, then in obtaining an agent and finally in holding that copy of her published book in her hands!

Erin Odom, author of Just Making It: Hope for the Heart of the Financially Frustrated, published by Zondervan, a division of HarperCollins Christian! She blogs at Thehumbledhomemaker.com Erin blogs about motherhood, homemaking, healthy living and family finances.

Show Notes: New Author Erin Odom

Here is her new book:

Just Making It: Hope for the Heart of the Financially Frustrated,

  1. Blog in 2011 started a blog – htttp://www.thehumbledhomemaker.com
  2. Self-publishing books – available on her website and Amazon
  3. Grew passionate about writing and sharing money saving tips.
  4. Wrote several other books- self published
  5. Contacted by other publishers – didn’t feel it was right
  6. Christian literacy agent contacted Erin, because of her blog.
  7. Researched the agent.
  8. Prayed – God said, walk in this… his timing was right. Signed with the agent.
  9. Sent in a book proposal when God’s timing is right. Almost two years later. Sent to her agent.
  10. Within a month book offers came in – Erin accepted the contract with Zondervan.
  11. Practical tips:
    1. Compelling book idea meet a need
    2. To be able to write
    3. To have some type of platform

 

Podcasting Tools

podcasting toolsPodcasting Tools

Episode #6

You may think that podcasting tools only means the microphones, the soundboards or what is the best computer program to use in creating a quality product. Well, while those things are important it is the “tools” you use beforehand that makes a significant difference. In this episode of Writing and Podcasting Advice, Felice tackles the tools of the trade and what she uses almost every time she prepares to create a new podcast.

Show Notes. Podcasting Tools

  1. Ideas notebook – use technology – such as a smart phone – I also use a calendar and create ideas for upcoming podcasts in groups of 4 or more per month. You can use a word processing software or some people like Evernote.
  2. Script: I outline each show – making sure to add information such as where to find the show notes, o to how get the pdf I might create for the show or even where to get more information, perhaps an extra audio or opt-in for a sample product. This is typically written in a word processing software. If you want to collaborate with someone you can use the Google Docs free software with a Gmail account.
  3. Recording room. A friend used to record her songs in the bathroom because of the amazing acoustics in that small space. I use a room with carpeting and wall hangings that absorb the sound … you don’t want anything that causes reverberation or echoing that can cause a horrible sounding audio.
  4. Interviewing: I use paid software like InstantTeleseminar (affiliate link here). What I like – you can use your cell phone to call in, interview one or multiple people at a time, and add an intro, and outro music or commercials – and download the finished product to your own computer! It is awesome. The downside, the audio sounds like a phone call.

Another alternative is to use Skype – some people prefer this. I don’t personally use Skype but I’ve been interviewed by people who do – You can look at your windows or mac computer for apps to record the conversation on your computer. You may need to combine tracks with your own audio editor.

  1. You can record on your iPhone or Android phone. Recently one of my podcasters sent me an audio recorded on her iPhone and I was shocked at the great quality of the audio. She doesn’t have the most recent phone, either. It worked great. Look for recording apps in your app store. You may be surprised at the quality results. We’ve come a long way in the improvement of software.
  2. Recording microphones. My two personal favorites are simple USB plug in microphones. The first is a Samson CO1U Studio condenser mic. I use this with a cover (to prevent the “popping” typical of saying an “p” word. This mic is awesome for interviews or presentations. It will pick up sounds across the room, so you will get audience background noise – laughter, clapping, etc. The second is the audio-Technica ATR2100-USB. You have to hold this microphone close to your mouth for good quality audios but the plus side, you can’t hear background noise. It is a very good quality.
  3. Recording software. There are so many options I’m not sure where to start. You can use an online option like InstantTeleseminar however if you want to record on your computer two free software can not be beat! The first is audacity, the second is GarageBand standard on a Mac. I use both a PC and a Mac. The Mac quality for recording is wonderfully rich. I tend to use the Mac and save it to a mp3. You plug in your microphone and go! This software also allows you to edit. Visit youtube for videos on step-by-step solutions.
  4. Album Cover Art. Here you need a graphic artist or someone that understands good quality cover art. iTunes standard at this time is 1600x 1600 dpi or 2400×2400 dpi. This has changed recently, in the not so distant past the dimensions were 1400×1400 – this is something we keep track of with all of our podcasters on this network and others I run.
  5. ID3 Tagging. Each audio must be tagged. It is similar to adding a byline to a document so that you add your copyright information. I use ID3Tagger software but there are many out there.
  6. Add or submitting your podcast to the iTunes store. One way to do this is going to be answered in storage. Are you storing your audio on your own website/server, or are you going to use a storage company such as Amazon S3, Libsyn, or Blubrry. These submissions to iTunes, GooglePlay, Stitcher, TuneIn, etc. are very important and must be done correctly. Your correct feed submission is important as well. *we handle this for all our podcasters
  7. Graphics – must use copyright free for any marketing or social media campaign. Also, we recommend to our podcasters that each episode should have a special graphic or picture. My favorites are Depositphotos,
  8. Image editing online – Canva, PicMonkey, or install GIMP (which is like Photoshop). You can subscribe to Adobe online tools or Microsoft products. I have moved to a yearly subscription over purchasing the software since it is less expensive and keeps me up to date with the latest improvements. I use Microsoft publisher but there are a few steps I go through to get the finished product. It is a software I’m comfortable with having used it since 1992 – yes, that long, so it is second nature to me.
  9. Email – many use MailChimp because it is easily integrated into WordPress websites, I use ActiveCampign.

Software links: Podcasting Tools

Subscriber software: here

How to publish podcasts using WordPress: more information here

More free podcasting tools here

 

 

Disclosure:

This post may include affiliate links where I may receive compensation via click-throughs, however I use other things that are often not affiliates as well.

Podcasting Ideas

podcasting ideasPodcasting Ideas – It’s More Than Just Talking

Episode #5

I’ve talked to dozens of people who have considered hosting a podcast but few last beyond a couple of episodes. In this podcast, I discuss different ideas and how to create a lasting impression on your listeners as well as grow your base. Listen as I share what I’ve learned since launching a podcast almost ten years ago and ways to keep your ideas creative.

Sponsor Media Angels, Inc.

Interested in the book to help you launch your writing career? The Information In A Nutshell Series:

Writing and Publishing or Business Tips and Taxes for Writers. Do you have a child who is a budding author? Try Reach For The Stars! All available on Amazon.

Writing and Publishing

Show Notes: Podcasting Ideas

Product Podcasting Ideas:

  1. If you have a product, such as a book or a class consider teaching aspects of your book or class in each podcast.
  2. Use the podcast as a launching spot for trying new book ideas. If the idea is successful you will know by audience feedback.
  3. Use the feedback from your audience to create a new product.
  4. Test your new product on your audience – tweak before selling.
  5. Use your podcast to jump start sales, promote your upcoming book and suggest pre-sale orders

Service Podcasting Ideas

  1. Are you a consultant, or service provider? Use the podcast to show our knowledge on a topic where you consult.
  2. Use your podcast to create interest in a social media group you host. Begin a line of questioning in your podcast that you answer in your social media group, or privately through consultation.
  3. Podcast about your services – what is it that you do, explain.
  4. As an author-consultant, I interview special guests that my authors would want to know more about such as someone who knew about setting up book signings at big retailers, award-winning authors, agents, and publishers.
  5. What successful guest can you host who will bring value to your audience and help share your show?

Podcasting Basics

Podcasting Basics with Felice GerwitzPodcast Basics with Felice Gerwitz

Episode #4

So, you think you want to podcast? Where do you begin? In this episode, longtime podcaster, Felice Gerwitz shares the information she’s learned through the years. Her first podcast, the Information in a Nutshell(TM): Writing and Publishing Show began in 2008. Learning the ropes through trial-and-error, using a phone to record and a shoe-string budget, her show ranked as one of the top shows in the writing and publishing space. Technology has now improved to bring cutting edge sound and a wonderful variety of possibilities.

Sponsor Media Angels, Inc.

Interested in the book to help you launch your writing career? The Information In A Nutshell Series:

Writing and Publishing or Business Tips and Taxes for Writers. Do you have a child who is a budding author? Try Reach For The Stars! All available on Amazon.

Writing and Publishing

Show Notes: Podcasting Basics

Having passion and drive is a necessity, yet it is important to know what to say and when. An outline of your show and show notes is helpful, yet not necessary for everyone. Some podcasters like a more natural approach while others may read word-for-word from notes. Having a to-do list or a check list may be helpful as well since there are many moving parts to creating a podcast. A good microphone and computer are important and there are free online resources for recording. Yet, without a good outline or information, people may not tune back week after week. One way to understand the process is by listening to some experienced podcasters. As you listen to their shows, listen with a critical ear and see if you can catch any of the points in their presentation.

Listen to experienced podcasters here, here, here and here for ideas.

 

How to set up your episode: Podcasting Basics

Either create a podcast series or a stand alone episode

  • Break down the time, and what you want to say – approx 20-60 minutes.
    • Play intro
    • Welcome the listener
    • Give the episode and show name
    • Give the episode number
    • Give information about where to find the show notes
    • Give information about how else to listen to the show
    • Ask for a star rating on iTunes or Google Play, etc.
    • Body of your podcast – pre and post commercial
    • Play your commercial
    • Thank your listeners and tell them, again – where to find the show notes
    • Give a call to action
    • Play the outro

 

 

Should You Podcast

Should You Podcast?- Advice in a Nutshell with Felice GerwitzShould You Podcast?- Advice in a Nutshell with Felice Gerwitz

Episode #3

As an author and publisher, I realized very quickly that without a platform I could not sell books. In this episode, I share podcast advice for those seeking a way to use this amazing online platform. Here is a short quiz you can ask yourself to see if podcasting is right for you.

This is a four-part series with different aspects of podcasting covered.

Sponsor Media Angels, Inc.

Interested in the book to help you launch your writing career? The Information In A Nutshell Series:

Writing and Publishing or Business Tips and Taxes for Writers. Do you have a child who is a budding author? Try Reach For The Stars! All available on Amazon.

Writing and Publishing

Show Notes: Should Your Podcast?

Are you ready for the challenge?

  1. Who should podcast?
  2. Why should you podcast?
  3. Can you answer these questions honestly?

Score and outcomes are given in this broadcast.

    1. Do you have a service or product to sell?
    2. Are you passionate about your work?
    3. Are you passionate about your message?
    4. Can you explain things clearly to others?
    5. Do you have a call to action – something you’d like the listener to do?
    6. Can you be brief in your explanations?
    7. Do you have resources to share?
    8. Do you have success stories to share?
    9. Do you have an hour to devote to podcasting each week?
    10. Do you have time to promote your podcast?

Writing Talk

writing talkLet’s Talk About Writing with Felice Gerwitz

Podcast #2

Want a short cut way to getting your book in print? In this episode of Writing and Podcasting Advice, Felice explains her journey and how to avoid the same mistakes. The process may not be simple, yet seeing your work published is rewarding once you know the process.

Visit our Sponsor – Media Angels, Inc

Sponsor Media Angels, Inc.

Interested in book to help you launch your writing career? The Information In A Nutshell Series:

Writing and Publishing or Business Tips and Taxes for Writers. Do you have a child who is a budding author? Try Reach For The Stars! All available on Amazon.

Writing and Publishing

Show Notes: Writing Talk

Basic steps to getting published

  1. Know your market – your reader
  2. Research
  3. Do you want a publisher? Research agents and publishing companies. (If not skip down to #7)
  4. Fiction? Write it and then submit it
  5. Non-Fiction – you can write a query letter
  6. Learn to write a query letter
  7. Self Publish (option for those who decide not to seek other publication)

Of course, there are many steps in between. In this episode, we cover some basics and will delve into specific details in upcoming episodes.

Don’t you wish it was easy? In hindsight, the best advice I can give you is to market first. Do you speak to small groups? Do you know something that no one else does? Do you have information that someone needs? These things make the best books.

Knowing your market is very important. If you write something ouside of your frame of reference – while not impossible it will take an inordinate amount of time (jumping online to research is not a guarantee of good information.) Authors that travel to exotic locales – wait until you get the five or six figure book deals

That’s what I love about podcasting – it helps me stay in touch with my audience but also gives me the clarity and focus to be share ideas that are would not make it into a full book – think of podcasts as bite-sized information – next episode #3 will be an overview of podcasting.

So why did I write a book on writing and publishing?I was asked to speak on the topic of writing and publishing at a large conference and decided in my research to recommend some tried and true books – all about 400+ pages as well as some new books – went to the library, hopped online to purchase a few and what I could not find anything new or inspiring to a new author –

I was asked to speak on the topic of writing and publishing at a large conference and decided in my research to recommend some tried and true books – all about 400+ pages as well as some new books – went to the library, hopped online to purchase a few and what I could not find anything new or inspiring to a new author.

  1. It was easy to read and not break the bank
  2. Takes about the same amount of time to read as if we had a one-to-one meeting about writing and publishing
  3. It didn’t overwhelm the reader – one of the books I found at the library talked about distribution woes!
  4. A few but important resources
  5. Give authors info

Writing and Podcasting

writing and podcasting adviceThe Writing and Podcast Advice Show with Felice Gerwitz

Are you ready to launch that new book idea or your very own podcast? Look no further. On the Writing and Podcasting Advice Show you will learn the basics on how to get started with your very own project. Felice Gerwitz is your personal advisor and here to help you. Are  you ready? Let’s make this year your very best.

Sponsor Media Angels, Inc.

Interested in book to help you launch your writing career? The Information In A Nutshell Series:

Writing and Publishing or Business Tips and Taxes for Writers. Do you have a child who is a budding author? Try Reach For The Stars! All available on Amazon.

Writing and Publishing

Show Notes: Writing and Podcasting Advice

I love helping entrepreneurs. Since 2002 I’ve worked with aspiring authors as an author-consultant and absolutely love helping people in the publishing process. I’ve advised a Catholic ministry on starting a publishing company and just finished our second mega-book project with nineteen different testimonies apiece. In the process of working on other people’s works as well as my own I’ve made my fair share of mistakes.

This podcast is to help you avoid them!

I am the author of nineteen books and the one that focuses on what I do here, is in the information in a Nutshell Series: Writing and Publishing – in this book I give you a nutshell version of what it takes to write and publish a book. It is very brief and like sitting with me for four hours where I share exactly what you should know to get your book published.

So, what is your project?

  1. Do you have a book idea?
  2. Do you want to publish a work that is already complete?
  3. Are you interested in finding good ideas?
  4. Do you have a great idea for a podcast? I am looking for talent!

There are many people out there more talented than I am in writing, publishing OR podcasting but the difference between many of them and myself? They are sitting around thinking about it and I DID IT!

So, let’s get going – you and me. Join me weekly on this broadcast and let’s get that project in front of the widest audience possible!